Mooi, Erik.
A concise guide to market research : the pocess, data, and methods using IBM SPSS statistics / Erik Aart Mooi, Marko Sarstedt. - Berlin, Heidelberg : Springer, c2011. - xx, 307 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9783642125409 (hbk.)
Marketing research.
Economics--Statistics.
Economics.
Marketing.
Industrial management.
658.83 / MOO 2011
A concise guide to market research : the pocess, data, and methods using IBM SPSS statistics / Erik Aart Mooi, Marko Sarstedt. - Berlin, Heidelberg : Springer, c2011. - xx, 307 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9783642125409 (hbk.)
Marketing research.
Economics--Statistics.
Economics.
Marketing.
Industrial management.
658.83 / MOO 2011