A concise guide to market research : the pocess, data, and methods using IBM SPSS statistics / Erik Aart Mooi, Marko Sarstedt.
By: Mooi, Erik
.
Contributor(s): Sarstedt, Marko.
Publisher: Berlin, Heidelberg : Springer, c2011Description: xx, 307 p. : ill. ; 24 cm.ISBN: 9783642125409 (hbk.).Subject(s): Marketing research | Economics -- Statistics | Economics | Marketing | Industrial managementDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 6 |
658.83 MOO 2011 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000127548 |
Includes bibliographical references and index.