Wilson, Tony, 1947-
Understanding media users : from theory to practice / Tony Wilson. - Chichester ; Malden, MA : Wiley-Blackwell, 2009. - 219 p. ; 24 cm.
Includes bibliographical references (p. [176]-203) and index.
A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
9781405155663 (hbk.) 1405155663 (hbk.) 9781405155670 (pbk.) 1405155671 (pbk.)
Mass media--Audiences.
302.23 / WIL
Understanding media users : from theory to practice / Tony Wilson. - Chichester ; Malden, MA : Wiley-Blackwell, 2009. - 219 p. ; 24 cm.
Includes bibliographical references (p. [176]-203) and index.
A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
9781405155663 (hbk.) 1405155663 (hbk.) 9781405155670 (pbk.) 1405155671 (pbk.)
Mass media--Audiences.
302.23 / WIL