| 000 -LEADER |
|---|
| fixed length control field |
01494nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls003143435 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226110843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2009 mau 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781405155663 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1405155663 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781405155670 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1405155671 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181639 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201102181528 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201102181528 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200907281530 |
| Level of effort used to assign classification |
shahriman |
| -- |
200905281648 |
| -- |
chon ling |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
WIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Tony, |
| Dates associated with a name |
1947- |
| 9 (RLIN) |
30762 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Understanding media users : |
| Remainder of title |
from theory to practice / |
| Statement of responsibility, etc. |
Tony Wilson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chichester ; |
| -- |
Malden, MA : |
| Name of publisher, distributor, etc. |
Wiley-Blackwell, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
219 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [176]-203) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Audiences. |
| 9 (RLIN) |
11391 |
| 920 ## - Programme |
|---|
| Programme |
ADP/1 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
73130 |
| Koha biblioitemnumber |
73130 |
