Koch, Richard, 1950-
Simply strategy : the shortest route to the best strategy / Richard Koch and Peter Nieuwenhuizen. - Harlow, U.K. : FT Prentice Hall, c2006. - xiv, 213 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1. Overview - 2. What businesses are you in? - 3. Where do you make the money? - 4. How good are your competitive positions? - 5. What skills and capabilities underpin your success? - 6. Is this a good business to be in? - 7. What do the customers think? - 8. What about the competitors? - 9. Should you do something else? - 10. Who are we? What will we do? - 11. How to raise profits quickly - 12. Conclusion.
9780273708780 (pbk.) 0273708783 (pbk.)
Strategic planning.
Business planning.
658.4012 / KOC
Simply strategy : the shortest route to the best strategy / Richard Koch and Peter Nieuwenhuizen. - Harlow, U.K. : FT Prentice Hall, c2006. - xiv, 213 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1. Overview - 2. What businesses are you in? - 3. Where do you make the money? - 4. How good are your competitive positions? - 5. What skills and capabilities underpin your success? - 6. Is this a good business to be in? - 7. What do the customers think? - 8. What about the competitors? - 9. Should you do something else? - 10. Who are we? What will we do? - 11. How to raise profits quickly - 12. Conclusion.
9780273708780 (pbk.) 0273708783 (pbk.)
Strategic planning.
Business planning.
658.4012 / KOC