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Simply strategy : the shortest route to the best strategy / Richard Koch and Peter Nieuwenhuizen.

By: Koch, Richard, 1950-.
Contributor(s): Nieuwenhuizen, Peter.
Publisher: Harlow, U.K. : FT Prentice Hall, c2006Description: xiv, 213 p. : ill. ; 24 cm.ISBN: 9780273708780 (pbk.); 0273708783 (pbk.).Subject(s): Strategic planning | Business planningDDC classification: 658.4012
Contents:
1. Overview - 2. What businesses are you in? - 3. Where do you make the money? - 4. How good are your competitive positions? - 5. What skills and capabilities underpin your success? - 6. Is this a good business to be in? - 7. What do the customers think? - 8. What about the competitors? - 9. Should you do something else? - 10. Who are we? What will we do? - 11. How to raise profits quickly - 12. Conclusion.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
658.4012 KOC (Browse shelf) 1 Available TBSxx,34002,03,GR 1000516733 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references and index.

1. Overview - 2. What businesses are you in? - 3. Where do you make the money? - 4. How good are your competitive positions? - 5. What skills and capabilities underpin your success? - 6. Is this a good business to be in? - 7. What do the customers think? - 8. What about the competitors? - 9. Should you do something else? - 10. Who are we? What will we do? - 11. How to raise profits quickly - 12. Conclusion.