Orsburn, Eve Mayer.
The social media business equation : using online connections to grow your bottom line / Eve Mayer Orsburn. - Boston : Course Technology Cengage Learning, c2012. - xii, 195 p. : ill. ; 22 cm.
Includes index.
9781435459861 (pbk.) 1435459865 (pbk.)
Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
658.872 / ORS 2012
The social media business equation : using online connections to grow your bottom line / Eve Mayer Orsburn. - Boston : Course Technology Cengage Learning, c2012. - xii, 195 p. : ill. ; 22 cm.
Includes index.
9781435459861 (pbk.) 1435459865 (pbk.)
Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
658.872 / ORS 2012