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A framework for marketing management /

Kotler, Philip,

A framework for marketing management / Philip Kotle, Kevin Lane Keller. - Sixth edition. Global edition. - 344 pages : illustrations ; 24 cm.

Includes of bibliographical references and index.

ISBN: 9781292093147

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / KOT 2016

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