Blythe, Jim.
Key concepts in marketing / Marketing Jim Blythe. - Los Angeles, Calif. : SAGE, 2010 - ix, 219 p. : ill. ; 22 cm. - SAGE key concepts . - SAGE key concepts. .
First published: 2009.
Includes bibliographical references and index.
9781847874986 (hbk.) 1847874983 (hbk.) 9781847874993 (pbk.) 1847874991 (pbk.)
Marketing.
658.8 / BLY 2010
Key concepts in marketing / Marketing Jim Blythe. - Los Angeles, Calif. : SAGE, 2010 - ix, 219 p. : ill. ; 22 cm. - SAGE key concepts . - SAGE key concepts. .
First published: 2009.
Includes bibliographical references and index.
9781847874986 (hbk.) 1847874983 (hbk.) 9781847874993 (pbk.) 1847874991 (pbk.)
Marketing.
658.8 / BLY 2010