Walker, Orville C.,
Marketing strategy : a decision-focused approach / Orville C Walker, John W Mullins. - Eighth edition. International edition. - xvi, 368 pages ; 26 cm.
Includes bibliographical references and indexes.
9781259010903
Marketing--Management.
658.802 / WAL 2014
Marketing strategy : a decision-focused approach / Orville C Walker, John W Mullins. - Eighth edition. International edition. - xvi, 368 pages ; 26 cm.
Includes bibliographical references and indexes.
9781259010903
Marketing--Management.
658.802 / WAL 2014