000 -LEADER |
fixed length control field |
00972nam a2200289 i 4500 |
001 - CONTROL NUMBER |
control field |
vtls003276520 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226111417.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
181008t2014 nyu b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781259010903 |
Qualifying information |
paperback |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201901101200 |
Level of effort used to assign nonsubject heading access points |
ummi |
-- |
201810081700 |
-- |
malathy |
040 ## - CATALOGING SOURCE |
Description conventions |
rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
WAL 2014 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Walker, Orville C., |
Relator term |
author |
9 (RLIN) |
13912 |
245 10 - TITLE STATEMENT |
Title |
Marketing strategy : |
Remainder of title |
a decision-focused approach / |
Statement of responsibility, etc. |
Orville C Walker, John W Mullins. |
250 ## - EDITION STATEMENT |
Edition statement |
Eighth edition. |
250 ## - EDITION STATEMENT |
Edition statement |
International edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York, NY : |
Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 368 pages ; 26 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
8897 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mullins, John W. |
Fuller form of name |
(John Walker), |
Relator term |
author |
9 (RLIN) |
30053 |
920 ## - Programme |
Programme |
SOC : 234285 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
80651 |
Koha biblioitemnumber |
80651 |