Managing brands :
Laforet, Sylvie.
Managing brands : a contemporary perspective / Sylvie Laforet. - Maidenhead, Berks. : McGraw-Hill Higher Education, c2010. - xxiv, 412 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0077117484 (pbk.) 9780077117481 (pbk.)
Brand name products--Management.
Brand name products--Valuation.
658.827 / LAF 2010
Managing brands : a contemporary perspective / Sylvie Laforet. - Maidenhead, Berks. : McGraw-Hill Higher Education, c2010. - xxiv, 412 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0077117484 (pbk.) 9780077117481 (pbk.)
Brand name products--Management.
Brand name products--Valuation.
658.827 / LAF 2010