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Managing brands : (Record no. 88020)

MARC details
000 -LEADER
fixed length control field 00833cam a2200229 a 4500
001 - CONTROL NUMBER
control field vtls003157709
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226111945.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2010 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077117484 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077117481 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181238
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201007082015
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201007082011
Level of effort used to assign classification shuhada
-- 201006201201
-- pushpa
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number LAF 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Laforet, Sylvie.
9 (RLIN) 38637
245 10 - TITLE STATEMENT
Title Managing brands :
Remainder of title a contemporary perspective /
Statement of responsibility, etc. Sylvie Laforet.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Maidenhead, Berks. :
Name of publisher, distributor, etc. McGraw-Hill Higher Education,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 412 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
9 (RLIN) 31679
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Valuation.
920 ## - Programme
Programme SHT : 145437
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Uniform Resource Identifier Cost, replacement price Koha item type Public note
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 08/07/2010 251.48 22 5000024146 05/12/2019 21/04/2017 Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 251.48 Main Collection SHTEx,70002,03,GR