Ries, Al.
The 22 immutable laws of branding / Twenty-two immutable laws of branding. Al Ries and Laura Ries. - London : Profile Books, 2003. - viii, 179 p. ; 20 cm.
Includes index.
Introduction - 1. The law of expansion - 2. The law of contraction - 3. The law of publicity - 4. The law of advertising - 5. The law of the word - 6. The law of credentials - 7. The law of the quality
1861976054
Brand name products--Management.
Marketing--Decision making.
Marketing.
658.827 / RIE
The 22 immutable laws of branding / Twenty-two immutable laws of branding. Al Ries and Laura Ries. - London : Profile Books, 2003. - viii, 179 p. ; 20 cm.
Includes index.
Introduction - 1. The law of expansion - 2. The law of contraction - 3. The law of publicity - 4. The law of advertising - 5. The law of the word - 6. The law of credentials - 7. The law of the quality
1861976054
Brand name products--Management.
Marketing--Decision making.
Marketing.
658.827 / RIE