The 22 immutable laws of branding / Al Ries and Laura Ries.
By: Ries, Al
.
Contributor(s): Ries, Laura.
Publisher: London : Profile Books, 2003Description: viii, 179 p. ; 20 cm.ISBN: 1861976054.Other title: Twenty-two immutable laws of branding.Subject(s): Brand name products -- Management | Marketing -- Decision making | MarketingDDC classification: 658.827
Contents:
Introduction - 1. The law of expansion - 2. The law of contraction - 3. The law of publicity - 4. The law of advertising - 5. The law of the word - 6. The law of credentials - 7. The law of the quality
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.827 RIE (Browse shelf) | 1 | Available | SCAFS,70006,02,GR | 5000036016 |
Includes index.
Introduction - 1. The law of expansion - 2. The law of contraction - 3. The law of publicity - 4. The law of advertising - 5. The law of the word - 6. The law of credentials - 7. The law of the quality