Clark, Kevin A.
Brandscendence three essential elements of enduring brands / [electronic resource] : Kevin A. Clark. - Chicago : Dearborn Trade, 2004. - xviii, 247 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products.
Brand name products--Management.
Brand name products--Valuation--Management.
Electronic books.
HD69.B7 / C53 2004eb
Brandscendence three essential elements of enduring brands / [electronic resource] : Kevin A. Clark. - Chicago : Dearborn Trade, 2004. - xviii, 247 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Brand name products.
Brand name products--Management.
Brand name products--Valuation--Management.
Electronic books.
HD69.B7 / C53 2004eb