Brandscendence [electronic resource] : three essential elements of enduring brands / Kevin A. Clark.
By: Clark, Kevin A.
Contributor(s): ebrary, Inc
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Publisher: Chicago : Dearborn Trade, 2004Description: xviii, 247 p. : ill.Subject(s): Brand name products | Brand name products -- Management | Brand name products -- Valuation -- ManagementGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.