000 -LEADER |
fixed length control field |
00938cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003213650 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226113016.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2010 enk 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412934299 (hbk. : set) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
141293429X (hbk. : set) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201302261054 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201103301146 |
Level of effort used to assign classification |
pushpa |
Level of effort used to assign subject headings |
201103101010 |
Level of effort used to assign classification |
hanani |
Level of effort used to assign subject headings |
201103081126 |
Level of effort used to assign classification |
shuhada |
-- |
201012011018 |
-- |
muhammad_fadzli |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
ADV 2010 |
245 00 - TITLE STATEMENT |
Title |
Advertising / |
Statement of responsibility, etc. |
edited by Chris Hackley. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
SAGE, |
Date of publication, distribution, etc. |
2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
3 v. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
490 1# - SERIES STATEMENT |
Series statement |
SAGE library in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
v. 1. Advertising management -- v. 2. Advertising culture -- v. 3. Advertising science. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hackley, Christopher E. |
9 (RLIN) |
20911 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
SAGE library of marketing. |
9 (RLIN) |
50844 |
920 ## - Programme |
Programme |
SOC : 156306, 156934, 156935 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
102362 |
Koha biblioitemnumber |
102362 |