| 000 -LEADER |
|---|
| fixed length control field |
01598cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003113928 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080702s2007 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750680660 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200807181646 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| -- |
200807021225 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8001 |
| Item number |
CRI |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Critical marketing : |
| Remainder of title |
defining the field / |
| Statement of responsibility, etc. |
edited by Michael Saren ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Elsevier/Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 252 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt I: Being a critical marketing: reflections from the field: 1. Critical research in marketing - 2. Critical marketing - 3. Rethinking critical thinking - 4. Concerning marketing critterati - 5. Local accounts -- Pt II: Critical debates: questioning underlying assumptions: 6. Beyond marketing panaceas - 7. Customer-driven or diriving the customer? - 8. Advertising literacy revisited - 9. 'Which half?' Accounting for ideology in advertising - 10. Can consumers escape the market? -- Pt III: Effecting change through critique: social and environmental issues: 11. Critical role of social marketing - 12. Making sense of consumer disadvantage - 13. Sustainable marketing - 14. Journeying beyond marketing's collective consciousness - 15. Relevance of critique - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Philosophy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Moral and ethical aspects. |
| 9 (RLIN) |
29329 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Study and teaching (Higher) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Saren, Michael. |
| 9 (RLIN) |
29752 |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 666755 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
102672 |
| Koha biblioitemnumber |
102672 |
