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Critical marketing : defining the field / edited by Michael Saren ... [et al.]

Contributor(s): Saren, Michael.
Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2007Description: xxiii, 252 p. : ill. ; 24 cm.ISBN: 9780750680660 (pbk.).Subject(s): Marketing -- Philosophy | Marketing -- Moral and ethical aspects | Marketing -- Study and teaching (Higher)DDC classification: 658.8001
Contents:
Pt I: Being a critical marketing: reflections from the field: 1. Critical research in marketing - 2. Critical marketing - 3. Rethinking critical thinking - 4. Concerning marketing critterati - 5. Local accounts -- Pt II: Critical debates: questioning underlying assumptions: 6. Beyond marketing panaceas - 7. Customer-driven or diriving the customer? - 8. Advertising literacy revisited - 9. 'Which half?' Accounting for ideology in advertising - 10. Can consumers escape the market? -- Pt III: Effecting change through critique: social and environmental issues: 11. Critical role of social marketing - 12. Making sense of consumer disadvantage - 13. Sustainable marketing - 14. Journeying beyond marketing's collective consciousness - 15. Relevance of critique - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8

 658.8001 CRI (Browse shelf) 1 Available SHTEx,70004,03,GR 5000034866

Includes bibliographical references and index.

Pt I: Being a critical marketing: reflections from the field: 1. Critical research in marketing - 2. Critical marketing - 3. Rethinking critical thinking - 4. Concerning marketing critterati - 5. Local accounts -- Pt II: Critical debates: questioning underlying assumptions: 6. Beyond marketing panaceas - 7. Customer-driven or diriving the customer? - 8. Advertising literacy revisited - 9. 'Which half?' Accounting for ideology in advertising - 10. Can consumers escape the market? -- Pt III: Effecting change through critique: social and environmental issues: 11. Critical role of social marketing - 12. Making sense of consumer disadvantage - 13. Sustainable marketing - 14. Journeying beyond marketing's collective consciousness - 15. Relevance of critique - Index.