Driving customer equity : (Record no. 122416)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01004cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls003222819 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200226113826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110819s2000 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0684864665 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780684864662 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201202171144 |
| Level of effort used to assign nonsubject heading access points | wilmina |
| Level of effort used to assign subject headings | 201202031445 |
| Level of effort used to assign classification | izani |
| -- | 201108191555 |
| -- | malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RUS 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rust, Roland T. |
| 9 (RLIN) | 43815 |
| 245 10 - TITLE STATEMENT | |
| Title | Driving customer equity : |
| Remainder of title | how customer lifetime value is reshaping corporate strategy / |
| Statement of responsibility, etc. | Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Free Press, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 292 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 275-282) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 9 (RLIN) | 9156 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lemon, Katherine N. |
| Fuller form of name | (Katherine Newell) |
| 920 ## - Programme | |
| Programme | SHT : 171325 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Date last checked out | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 29/11/2011 | 3 | 5000121162 | 05/12/2019 | 02/07/2016 | 1 | Main Collection | SCAFS,70006,03,GR |