Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.
By: Rust, Roland T
.
Contributor(s): Zeithaml, Valarie A | Lemon, Katherine N. (Katherine Newell).
Publisher: New York : Free Press, 2000Description: xii, 292 p. : ill. ; 25 cm.ISBN: 0684864665 (hbk.); 9780684864662 (hbk.).Subject(s): Customer services | Customer relations | Marketing | Strategic planningDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 RUS 2000 (Browse shelf) | 1 | Available | SCAFS,70006,03,GR | 5000121162 |
Includes bibliographical references (p. 275-282) and index.