Taylor's Library

Contemporary advertising / (Record no. 125391)

000 -LEADER
fixed length control field 00925cam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls003153762
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226114012.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2009 mauab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073381077 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073381071 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201204231232
Level of effort used to assign nonsubject heading access points wilmina
Level of effort used to assign subject headings 201102181235
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201008251830
Level of effort used to assign classification komathi
Level of effort used to assign subject headings 201001291947
Level of effort used to assign classification shuhada
-- 200911041647
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number ARE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
9 (RLIN) 7157
245 10 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc. William F. Arens, Michael F. Weigold, Christian Arens.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xlii, 724 p. :
Other physical details ill. (chiefly col.), maps ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 668-686) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.,
Dates associated with a name 1958-
9 (RLIN) 36207
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, Christian.
9 (RLIN) 29449
920 ## - Programme
Programme SOC : 138659
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 125391
Koha biblioitemnumber 125391
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2009-12-21 530.71 4 5000108957 2019-12-05 2012-11-02 1 530.71 Main Collection SOMAC,37001,03,AD