Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.
By: Arens, William F
.
Contributor(s): Weigold, Michael F | Arens, Christian.
Publisher: Boston : McGraw-Hill/Irwin, c2009Edition: 12th ed.Description: xlii, 724 p. : ill. (chiefly col.), maps ; 29 cm.ISBN: 9780073381077 (hbk.); 0073381071 (hbk.).Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.1 ARE (Browse shelf) | 1 | Available | SOMAC,09030,03,RA|SOMAC,37001,03,AD | 5000108957 |
Includes bibliographical references (p. 668-686) and indexes.