Taylor's Library

Branding demystified : (Record no. 133193)

000 -LEADER
fixed length control field 00754cam a2200229 a 4500
001 - CONTROL NUMBER
control field vtls003214523
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226114501.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2010 ii a b 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8132102347 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132102342 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181623
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201102160925
Level of effort used to assign classification pushpa
-- 201012101748
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number VER 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Verma, Harsh.
9 (RLIN) 50162
245 10 - TITLE STATEMENT
Title Branding demystified :
Remainder of title plans to payoffs /
Statement of responsibility, etc. Harsh V. Verma.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Response,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 247 p. :
Other physical details ill. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
920 ## - Programme
Programme SHT : 157534
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 133193
Koha biblioitemnumber 133193
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2010-12-14 72.92 12 5000104125 2019-12-05 2016-11-09 1 Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 72.92 Main Collection SCAFS,30042,02,GR