Branding demystified : plans to payoffs / Harsh V. Verma.
By: Verma, Harsh
.
Publisher: New Delhi : Response, 2010Description: xiii, 247 p. : ill. ; 22 cm.ISBN: 8132102347 (pbk.); 9788132102342 (pbk.).Subject(s): Branding (Marketing) -- Management | Communication in marketingDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 VER 2010 (Browse shelf) | 1 | Available | SCAFS,30042,02,GR | 5000104125 |
Includes bibliographical references.