| 000 -LEADER |
|---|
| fixed length control field |
01043cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003212875 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221206153340.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110226s2011 ohuab b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780538754873 (pbk. : ISE) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0538754877 (pbk. : ISE) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201304051150 |
| Level of effort used to assign nonsubject heading access points |
wilmina |
| Level of effort used to assign subject headings |
201304051150 |
| Level of effort used to assign classification |
wilmina |
| Level of effort used to assign subject headings |
201102261309 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201102261305 |
| Level of effort used to assign classification |
shuhada |
| -- |
201011230936 |
| -- |
haizir |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MAC 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl, |
| Titles and words associated with a name |
Jr., |
| Dates associated with a name |
1941- |
| 9 (RLIN) |
1741 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to marketing / |
| Statement of responsibility, etc. |
Carl McDaniel, Charles W. Lamb, Joseph F. Hair. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, Ohio : |
| Name of publisher, distributor, etc. |
South-Western/Cengage Learning |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 777 p. : |
| Other physical details |
col. ill., col. map ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W. |
| 9 (RLIN) |
1739 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F., |
| Titles and other words associated with a name |
Jr., |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
1740 |
| 920 ## - Programme |
|---|
| Programme |
DIB : 155273 |
| 921 ## - Programme |
|---|
| Programme |
UNISA : 197271 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
133662 |
| Koha biblioitemnumber |
133662 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
3703:20140220 |
