Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair.
By: McDaniel, Carl, Jr
.
Contributor(s): Lamb, Charles W | Hair, Joseph F., Jr.
Publisher: Mason, Ohio : South-Western/Cengage Learning c2011Edition: 11th ed.Description: xxv, 777 p. : col. ill., col. map ; 28 cm.ISBN: 9780538754873 (pbk. : ISE); 0538754877 (pbk. : ISE).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 5 |
658.8 MAC 2011 (Browse shelf) | Complimentary from: Student Central, 26 Feb 2013 | 1 | Available | TBSxx,34007,03,GR | 5000145179 |
Includes bibliographical references and index.