000 -LEADER |
fixed length control field |
00842cam a2200229 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003212940 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226114518.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2010 caua b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412963121 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1412963125 (hbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201302261058 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201103071552 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201103071550 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201102181713 |
Level of effort used to assign classification |
VLOAD |
-- |
201011231203 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
CLO 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Clow, Kenneth E. |
9 (RLIN) |
12425 |
245 10 - TITLE STATEMENT |
Title |
Marketing management : |
Remainder of title |
a customer-oriented approach / |
Statement of responsibility, etc. |
Kenneth E. Clow, Donald Baack. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
Name of publisher, distributor, etc. |
SAGE, |
Date of publication, distribution, etc. |
c2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxviii, 537 p. : |
Other physical details |
col. ill. ; |
Dimensions |
29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
8897 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baack, Donald. |
9 (RLIN) |
12426 |
920 ## - Programme |
Programme |
DIB : 155286 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
133694 |
Koha biblioitemnumber |
133694 |