Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E
.
Contributor(s): Baack, Donald.
Publisher: Thousand Oaks, Calif. : SAGE, c2010Description: xxviii, 537 p. : col. ill. ; 29 cm.ISBN: 9781412963121 (hbk.); 1412963125 (hbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 3 |
658.8 CLO 2010 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000110221 |
Includes bibliographical references and index.