Taylor's Library

Neuromarketing : (Record no. 135015)

000 -LEADER
fixed length control field 00791cam a2200241 a 4500
001 - CONTROL NUMBER
control field vtls003225682
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226114604.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111103s2010 gw a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783540778288 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3540778284 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201112301533
Level of effort used to assign nonsubject heading access points pushpa
-- 201111031522
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number ZUR 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zurawicki, Leon.
245 10 - TITLE STATEMENT
Title Neuromarketing :
Remainder of title exploring the brain of the consumer /
Statement of responsibility, etc. Leon Zurawicki.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Berlin :
Name of publisher, distributor, etc. Springer-Verlag,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 273 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Neuromarketing.
9 (RLIN) 34872
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects.
9 (RLIN) 8879
920 ## - Programme
Programme BDP : 175377
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 135015
Koha biblioitemnumber 135015
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2011-11-15 10 5000125065 2022-08-12 2022-06-14 1 Main Collection TBSxx,34003,03,CL