Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.
By: Zurawicki, Leon.
Publisher: Berlin : Springer-Verlag, 2010Description: xx, 273 p. : ill. ; 24 cm.ISBN: 9783540778288 (hbk.); 3540778284 (hbk.).Subject(s): Neuromarketing
| Consumer behavior | Marketing -- Psychological aspectsDDC classification: 658.8342
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8342 ZUR 2010 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000125065 |
Includes bibliographical references and index.