000 -LEADER |
fixed length control field |
00806nam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003221127 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226114653.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110723s2008 enkabe b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0273713027 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273713029 (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201111301608 |
Level of effort used to assign nonsubject heading access points |
wilmina |
-- |
201107231050 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 |
Item number |
TAP 2008 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Tapp, Alan. |
9 (RLIN) |
54389 |
245 10 - TITLE STATEMENT |
Title |
Principles of direct and database marketing : |
Remainder of title |
a digital orientation / |
Statement of responsibility, etc. |
Alan Tapp. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Harlow, England : |
Name of publisher, distributor, etc. |
FinancialTimes/Prentice Hall, |
Date of publication, distribution, etc. |
c2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 517 p. : |
Other physical details |
ill., maps, plans ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Direct marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Database marketing. |
920 ## - Programme |
Programme |
UNISA : 168388 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
136318 |
Koha biblioitemnumber |
136318 |