Principles of direct and database marketing : a digital orientation / Alan Tapp.
By: Tapp, Alan
.
Publisher: Harlow, England : FinancialTimes/Prentice Hall, c2008Edition: 4th ed.Description: xvi, 517 p. : ill., maps, plans ; 25 cm.ISBN: 0273713027 (pbk.); 9780273713029 (pbk.).Subject(s): Direct marketing | Database marketingDDC classification: 658.872
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 5 |
658.872 TAP 2008 (Browse shelf) | 1 | Available | UNISA, | 5000123916 |
Includes bibliographical references and index.