Taylor's Library

Using qualitative research in advertising : (Record no. 137674)

000 -LEADER
fixed length control field 00982cam a22002654a 4500
001 - CONTROL NUMBER
control field vtls003229708
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226114747.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120221s2012 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412987240 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201302261107
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201301290849
Level of effort used to assign classification wilmina
Level of effort used to assign subject headings 201301191214
Level of effort used to assign classification izani
Level of effort used to assign subject headings 201301191214
Level of effort used to assign classification izani
-- 201202211423
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1072
Item number USI 2012
245 00 - TITLE STATEMENT
Title Using qualitative research in advertising :
Remainder of title strategies, techniques, and applications /
Statement of responsibility, etc. Margaret A. Morrison ... [et al.]
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 218 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research.
9 (RLIN) 25617
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
9 (RLIN) 10851
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morrison, Margaret A.
9 (RLIN) 28394
920 ## - Programme
Programme TBF : 179409
921 ## - Programme
Programme SOC : 184632
922 ## - Programme
Programme GENLS : 192457
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 137674
Koha biblioitemnumber 137674
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Cost, replacement price Koha item type Public note Uniform Resource Identifier
          Taylor's Library-TU Taylor's Library-TU 2012-12-17 154.45 1 5000138825 2019-12-05 2013-11-11 1 154.45 Main Collection GENLS,GENLS,03,CL  
          Taylor's Library-TU Taylor's Library-TU 2012-06-18   4 5000132635 2019-12-05 2016-03-22 1   Main Collection SOMAC,37000,03,GR  
          Taylor's Library-TU Taylor's Library-TU 2012-04-09   3 5000129813 2019-12-05 2016-11-24 1   Main Collection TBSxx,08010,03,GR Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8