Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]
Contributor(s): Morrison, Margaret A
.
Publisher: Thousand Oaks, Calif. : SAGE, c2012Edition: 2nd ed.Description: xv, 218 p. : ill. ; 23 cm.ISBN: 9781412987240 (pbk.).Subject(s): Advertising -- Research | Marketing research -- Methodology | Qualitative researchDDC classification: 659.1072
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.1072 USI 2012 (Browse shelf) | 1 | Available | GENLS,GENLS,03,CL | 5000138825 | ||
| Main Collection | Taylor's Library-TU | 659.1072 USI 2012 (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000132635 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8 |
659.1072 USI 2012 (Browse shelf) | 1 | Available | TBSxx,08010,03,GR | 5000129813 |
Includes bibliographical references and index.