000 -LEADER |
fixed length control field |
00881cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003221137 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226114854.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110723s2011 nyua 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071740838 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
007174083X (hbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201109231359 |
Level of effort used to assign nonsubject heading access points |
pushpa |
Level of effort used to assign subject headings |
201109140904 |
Level of effort used to assign classification |
izani |
-- |
201107231106 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.812 |
Item number |
ROM 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Roman, Ernan. |
9 (RLIN) |
54396 |
245 10 - TITLE STATEMENT |
Title |
Voice-of-the-customer marketing : |
Remainder of title |
a revolutionary five-step process to create customers who care, spend, and stay / |
Statement of responsibility, etc. |
Ernan Roman. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
c2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 248 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Relationship marketing. |
9 (RLIN) |
6704 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Customer relations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Database marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer profiling. |
9 (RLIN) |
27571 |
920 ## - Programme |
Programme |
UNISA : 168398 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
139480 |
Koha biblioitemnumber |
139480 |