Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay / Ernan Roman.
By: Roman, Ernan
.
Publisher: New York, N.Y. : McGraw-Hill, c2011Description: xvi, 248 p. : ill. ; 24 cm.ISBN: 9780071740838 (hbk.); 007174083X (hbk.).Subject(s): Relationship marketing | Customer relations | Database marketing | Consumer profilingDDC classification: 658.812
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 5, BayNo 1 |
658.812 ROM 2011 (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000119312 |
Includes index.