Taylor's Library

Essentials of marketing : (Record no. 139506)

000 -LEADER
fixed length control field 01103cam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls003230789
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226114855.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120423s2012 nyuab b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071317023 (pbk. : Int. student ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071317023 (pbk. : Int. student ed.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201709071133
Level of effort used to assign nonsubject heading access points AUTHORITY
Level of effort used to assign subject headings 201709071131
Level of effort used to assign classification AUTHORITY
Level of effort used to assign subject headings 201206071201
Level of effort used to assign classification pushpa
Level of effort used to assign subject headings 201206010912
Level of effort used to assign classification stazrina
-- 201204231254
-- stazrina
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PER 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.,
Titles and words associated with a name Jr.
9 (RLIN) 77181
245 10 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 639, [42] p. :
Other physical details col. ill., 1 map ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2009.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
Titles and other words associated with a name (Assistant professor of marketing)
9 (RLIN) 77182
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
9 (RLIN) 9093
920 ## - Programme
Programme SHT : 181475
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 139506
Koha biblioitemnumber 139506
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2012-05-03 169.20 10 5000130717 2019-12-05 2017-07-19 1 169.20 Main Collection SHTEx,70002,03,AD