Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
By: Perreault, William D., Jr
.
Contributor(s): Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2012Edition: 13th ed.Description: xl, 639, [42] p. : col. ill., 1 map ; 28 cm.ISBN: 9780071317023 (pbk. : Int. student ed.); 0071317023 (pbk. : Int. student ed.).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 PER 2012 (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000130717 |
Previous ed.: 2009.
Includes bibliographical references and index.