| 000 -LEADER |
|---|
| fixed length control field |
00893cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003226645 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226115057.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111115s2011 paua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781439903339 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781439903322 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201202101701 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| -- |
201111151221 |
| -- |
malathy |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
324.730973 |
| Item number |
RID 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ridout, Travis N., |
| Dates associated with a name |
1974- |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The persuasive power of campaign advertising / |
| Statement of responsibility, etc. |
Travis N. Ridout, Michael M. Franz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Philadelphia, PA : |
| Name of publisher, distributor, etc. |
Temple University Press, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 186 p. : |
| Other physical details |
ill. ; |
| Dimensions |
21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Political campaigns |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
22299 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising, Political |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
22549 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Franz, Michael M., |
| Dates associated with a name |
1976- |
| 920 ## - Programme |
|---|
| Programme |
GENLS : 176531 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
142848 |
| Koha biblioitemnumber |
142848 |
