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The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz.

By: Ridout, Travis N, 1974-.
Contributor(s): Franz, Michael M, 1976-.
Publisher: Philadelphia, PA : Temple University Press, c2011Description: x, 186 p. : ill. ; 21 cm.ISBN: 9781439903339 (pbk.); 9781439903322 (hbk.).Subject(s): Political campaigns -- United States | Advertising, Political -- United StatesDDC classification: 324.730973
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 5 , Side 1, TierNo 2, BayNo 4

324.730973 RID 2011 (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000121194

Includes bibliographical references and index.