| 000 -LEADER |
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| fixed length control field |
02026cim a2200361 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls003234145 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200226115321.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
sd g |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120713s2008 xx zzz 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780739376010 (container : set of 6 audio cds ) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0739376012 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201208281331 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| Level of effort used to assign subject headings |
201208281149 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
201208281148 |
| Level of effort used to assign classification |
pushpa |
| -- |
201207131025 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.834 |
| Item number |
LIN 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lindström, Martin, |
| Dates associated with a name |
1970- |
| 9 (RLIN) |
20752 |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Buy.ology |
| Medium |
[sound recording] : |
| Remainder of title |
[truth and lies about why we buy] / |
| Statement of responsibility, etc. |
Martin Lindström ; [foreword by Paco Underhill] |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Buy ology |
| Medium |
[sound recording] |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Buyology |
| Medium |
[sound recording] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[New York, N.Y.] : |
| Name of publisher, distributor, etc. |
Random House Audio, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
6 sound discs (450 min.) : |
| Other physical details |
digital ; |
| Dimensions |
4 3/4 in. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Unabridged. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Compact disc. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Subtitle from container. |
| 511 0# - PARTICIPANT OR PERFORMER NOTE |
|---|
| Participant or performer note |
Read by Don Leslie. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? In Buyology, Martin Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--Container back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Neuromarketing. |
| 9 (RLIN) |
34872 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Shopping |
| General subdivision |
Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
8879 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Audiobooks. |
| 9 (RLIN) |
20346 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leslie, Don. |
| 9 (RLIN) |
64256 |
| 920 ## - Programme |
|---|
| Programme |
ENG : 186207 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
146749 |
| Koha biblioitemnumber |
146749 |
