Buy.ology [sound recording] : [truth and lies about why we buy] / Martin Lindström ; [foreword by Paco Underhill]
By: Lindström, Martin
.
Contributor(s): Leslie, Don.
Publisher: [New York, N.Y.] : Random House Audio, 2008Description: 6 sound discs (450 min.) : digital ; 4 3/4 in.ISBN: 9780739376010 (container : set of 6 audio cds ); 0739376012.Other title: Buy ology [sound recording] | Buyology [sound recording].Subject(s): Neuromarketing | Consumer behavior | Shopping -- Psychological aspects | Marketing -- Psychological aspects | AudiobooksDDC classification: 658.834 Read by Don Leslie.Subject: How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? In Buyology, Martin Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--Container back cover.
| Item type | Current location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Media Resources | Taylor's Library-TU | 658.834 LIN 2008 (Browse shelf) | Set of 6 audio CDs | 1 | Available | SOExx,07016,02,GR | 1000527491 |
Unabridged.
Compact disc.
Subtitle from container.
Read by Don Leslie.
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? In Buyology, Martin Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--Container back cover.