| 000 -LEADER |
|---|
| fixed length control field |
00880cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003247087 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226115700.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121130s2013 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781133625902 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1133625908 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201302070823 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| Level of effort used to assign subject headings |
201301211052 |
| Level of effort used to assign classification |
wilmina |
| Level of effort used to assign subject headings |
201301211051 |
| Level of effort used to assign classification |
wilmina |
| -- |
201211301517 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
ROB 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roberts, Mary Lou. |
| 9 (RLIN) |
16235 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Internet marketing : |
| Remainder of title |
integrating online and offline strategies / |
| Statement of responsibility, etc. |
Mary Lou Roberts, Debra Zahay. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, OH : |
| Name of publisher, distributor, etc. |
South-Western, Cengage Learning, |
| Date of publication, distribution, etc. |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 484 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
4679 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zahay, Debra L. |
| 9 (RLIN) |
66549 |
| 920 ## - Programme |
|---|
| Programme |
UWE : 192852, 191373 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
152019 |
| Koha biblioitemnumber |
152019 |
