| 000 -LEADER |
|---|
| fixed length control field |
00884cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003247190 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226115702.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121130s2012 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781111528751 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
16815099 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201301260912 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| Level of effort used to assign subject headings |
201301260903 |
| Level of effort used to assign classification |
pushpa |
| -- |
201211301747 |
| -- |
malathy |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.10973 |
| Item number |
THO 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thorson, Esther. |
| 9 (RLIN) |
65681 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising age : |
| Remainder of title |
the principles of advertising and marketing communication at work / |
| Statement of responsibility, etc. |
Esther Thorson, Margaret Duffy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, Ohio : |
| Name of publisher, distributor, etc. |
South-Western, Cengage Learning, |
| Date of publication, distribution, etc. |
c2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 176 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| 9 (RLIN) |
24123 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Duffy, Margaret. |
| 920 ## - Programme |
|---|
| Programme |
UNISA : 191516 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
152072 |
| Koha biblioitemnumber |
152072 |
