Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy.
By: Thorson, Esther
.
Contributor(s): Duffy, Margaret.
Publisher: Mason, Ohio : South-Western, Cengage Learning, c2012Edition: 1st ed.Description: xvi, 176 p. : ill. ; 26 cm.ISBN: 9781111528751 (pbk.).Subject(s): Advertising -- United StatesDDC classification: 659.10973
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.10973 THO 2012 (Browse shelf) | 1 | Available | TBSxx,34007,03,CL | 5000139571 |
Includes bibliographical references and index.