| 000 -LEADER |
|---|
| fixed length control field |
00931nam a2200265 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls001496860 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226121101.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218 2000 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030211131 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201910011853 |
| Level of effort used to assign nonsubject heading access points |
dianafitri |
| Level of effort used to assign subject headings |
201102181213 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271859 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82 |
| Item number |
SHI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A. |
| 9 (RLIN) |
8542 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising promotion : |
| Remainder of title |
supplement aspects of integrated marketing communications / |
| Statement of responsibility, etc. |
Terence A. Shimp |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Fort Worth, Tex. : |
| Name of publisher, distributor, etc. |
The Dryden Press, |
| Date of publication, distribution, etc. |
c2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 674 p. ; |
| Dimensions |
29 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Dryden Press series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of : Promotion management & marketing communications. 3rd ed. c1993 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 920 ## - Programme |
|---|
| Programme |
MCS : 200326, 200766, |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
176231 |
| Koha biblioitemnumber |
176231 |
