Advertising promotion : supplement aspects of integrated marketing communications / Terence A. Shimp
By: Shimp, Terence A
.
Series: The Dryden Press series in marketing. Publisher: Fort Worth, Tex. : The Dryden Press, c2000Edition: 5th ed.Description: xxix, 674 p. ; 29 cm.ISBN: 0030211131.Subject(s): Advertising | Communication in marketing | Direct marketing | Sales promotionDDC classification: 658.82
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 |
658.82 SHI (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000036470 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4 |
658.82 SHI (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000036471 |
Rev. ed. of : Promotion management & marketing communications. 3rd ed. c1993