| 000 -LEADER |
|---|
| fixed length control field |
00969cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls001578360 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226121130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1999 nyu 00 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070580561 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209111610 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201102181218 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271902 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Item number |
NEW |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The new direct marketing : |
| Remainder of title |
how to implement a profit-driven database marketing strategy / |
| Statement of responsibility, etc. |
David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
N. Y. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx , 716 p. ; |
| Dimensions |
29 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Database management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Database marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing |
| General subdivision |
Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing |
| General subdivision |
Statistical methods. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
4679 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Batra, Rajeev. |
| 9 (RLIN) |
8378 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
David Shepard Associates. |
| 9 (RLIN) |
96510 |
| 920 ## - Programme |
|---|
| Programme |
ADP : 92056, 92057 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
177121 |
| Koha biblioitemnumber |
177121 |
